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The Pepe family has been farming vines in Abruzzo since 1889, selling its grapes to the local co-op under Emidio Pepe and then his son Giuseppe. It was, however, Giuseppe’s son Emidio (the first Emidio’s grandson) who started bottling wines under the family name in 1964. At the time the region was known for early-drinking, simple styles, however Emidio Pepe believed that Abruzzo and its indigenous grapes had greater potential.